Case 06 · MarketingAll use cases

Post-event and webinar follow-up

After a webinar or an event, the agent calls every attendee the same day to hear what they thought, answer questions and separate the ones ready for sales from the ones who need more time.

The problem

An event produces a list of people who were interested for an hour. The usual follow-up is a generic email a day later. The team cannot call everyone, so the warmest leads on the list get the same treatment as the coldest.

The agent

Upload the attendee list as a campaign, or start it from your webinar platform through n8n or Zapier. The agent calls each person within hours, asks what they thought, answers questions from your knowledge base and asks the qualifying questions you defined. Interested attendees get a meeting on your calendar; the rest are tagged in your CRM for your team's follow-up.

Case

How it works

The full flow, from the trigger to the record in your CRM.

  1. 01

    Create the agent with the event's context: what was covered, the offer and the qualifying questions.

  2. 02

    When the event ends, upload the attendee list as a campaign or trigger it from Zoom or your platform via n8n or Zapier.

  3. 03

    The agent calls each attendee within the following hours.

  4. 04

    It asks about the event, resolves questions from your knowledge base and qualifies interest.

  5. 05

    Interested: it books a meeting with your sales team on the calendar.

  6. 06

    Not yet: the lead is tagged in your CRM with the extracted answers for later follow-up.

  7. 07

    Registrants who did not attend get a call with a summary and the recording link if you provide one.

Outcome

Every attendee hears from you the same day, and the ones who are ready reach sales with their answers on the record.

What you get

  • Campaign from a list or triggered from your webinar platform
  • Questions answered from your knowledge base
  • Interest and answers extracted after every call
  • Meetings booked for the interested, tags for the rest
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